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What Is Poke? Complete Guide to Hawaii's Raw Fish Dish

Complete guide to Hawaiian poke: what poke is (seasoned raw ahi tuna), correct pronunciation (POH-keh), traditional history from Native Hawaiian fishing, how it evolved with Asian influences (soy sauce, sesame oil), common types (shoyu ahi, spicy, limu, tako), difference from mainland poke bowls, and where to find authentic poke in Hawaii.

Updated September 15, 2026
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Poke (pronounced POH-keh, two syllables) is a Hawaiian dish of cut, seasoned raw fish. The word means to slice or cut in Hawaiian - which is exactly what you do to make it. The real thing, found at a local supermarket counter or a neighborhood poke shop, is fresh ahi tuna dressed simply: soy sauce, sesame oil, sweet onion, green onion. Clean. Direct. The mainland "poke bowl" trend borrowed the name and added rice, kale, and a topping bar. That version is fine on its own terms. It is not the same thing.

What is poke

At its core, poke is chunks of raw fish tossed with a restrained handful of seasonings. Traditional versions use sea salt, limu (seaweed), and roasted ground kukui nut, called inamona. Soy sauce, sesame oil, green onion, and chili came later, carried in by Japanese, Chinese, and Korean workers who became part of Hawaii's story. It is usually eaten as a standalone dish, a first course or a simple meal, never fussed over.

The history of poke

Poke grows out of Native Hawaiian fishing traditions that predate Western contact. Fishermen would cut reef fish and small coastal fish (such as moano, ʻōpelu, and aku) into bite-size pieces immediately after the catch, seasoning them with sea salt harvested from evaporation ponds, chopped limu (seaweed gathered from tide pools and shallow reefs), and inamona (roasted and ground kukui nut kernels, which provided fat and flavor). The dish was practical: fresh fish cut on the boat or the beach with ingredients that traveled well and required no cooking.

Over generations, as immigrants from Japan, China, Korea, and the Philippines became part of Hawaii's plantation society, their ingredients and techniques merged with the Hawaiian base. Shoyu (Japanese soy sauce) became the dominant seasoning by the mid-20th century. Sesame oil from Chinese cooking, green onions and chili from multiple Asian traditions, and furikake (a Japanese seasoning) all entered the repertoire. The result is a dish that is a direct expression of the multicultural blending that defines all of local Hawaiian food. What began as Hawaiian reef fishing practice became something larger: a shared food that belongs to all of Hawaii's communities.

Common types

Shoyu ahi poke - ahi tuna with soy sauce, sesame oil, sweet onion, and green onion - is the most common style and a good place to start. From there: spicy ahi (with chili mayo), limu poke seasoned closer to the traditional way, and versions made with octopus (tako), salmon, or tofu. At a serious poke counter, the fish is the whole point and the seasoning is there to lift it, not overwhelm it.

Where to eat poke

Skip the resort restaurants. Some of the most memorable poke in Hawaii comes from a supermarket counter, a fish market, or a small neighborhood shop with a handwritten menu board. Eating where locals buy their poke is part of the experience - and often half the price. For more worth seeking out, see the plate lunch and our full Hawaiian food guide. And before you order, learn to say it correctly with our pronunciation guide.

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Frequently Asked Questions

What is poke?
Poke (pronounced POH-keh) is a traditional Hawaiian dish of cut, seasoned raw fish, most commonly made with ahi (yellowfin tuna). The word "poke" means to slice or cut in Hawaiian, which describes the preparation: fresh fish is cut into bite-size cubes and tossed with seasonings. Traditional Native Hawaiian poke used sea salt, limu (seaweed), and inamona (roasted ground kukui nut). Modern Hawaii poke typically features soy sauce, sesame oil, sweet onion, green onion, and chili, reflecting Asian influences from Japanese, Chinese, and Korean immigrants. Poke is eaten as a standalone dish, appetizer, or light meal, and is a cornerstone of local Hawaiian food culture.
How do you pronounce poke correctly?
Poke is correctly pronounced POH-keh (two syllables: "POH" as in "poh-lice" and "keh" as in "ketchup"), NOT "poke" like the English verb "to poke," and NOT "poh-kay" like Pokémon. In Hawaiian, every vowel is pronounced separately, "o" is pronounced "oh," and "e" is pronounced "eh." The pronunciation matters because using the English "poke" pronunciation is a common tourist mistake that marks you as unfamiliar with Hawaii. Take 5 seconds to learn the correct pronunciation before ordering. See our comprehensive Hawaiian pronunciation guide for more words.
Is poke the same as a poke bowl?
No, traditional Hawaiian poke and mainland "poke bowls" are different. Traditional poke is the seasoned raw fish itself, typically eaten on its own or with a small scoop of rice on the side. It's simple and focused on high-quality fresh fish with minimal seasonings. The mainland "poke bowl" trend (which exploded in the 2010s) serves poke over a large base of rice with numerous additional toppings like kale, edamame, cucumber, avocado, crispy onions, and various sauces. Poke bowls are fine and tasty, but they're an adapted, commercialized format that's quite different from what locals in Hawaii eat. In Hawaii, buy poke by the pound from a supermarket deli counter or fish market and eat it straight, maybe with a small bowl of rice.
What does poke taste like?
Good poke tastes clean, fresh, and ocean-forward - the fish should be the star. Shoyu (soy sauce) ahi poke, the most popular style, has a savory umami flavor from soy sauce, richness from sesame oil, sweetness from Maui onion, and brightness from green onion. The ahi tuna itself should taste buttery and mild, never fishy (which would indicate it's not fresh). Spicy poke adds chili mayo or chili oil for heat. Traditional limu poke tastes more mineral and sea-like from the seaweed. The texture should be tender and silky, not rubbery or mushy. High-quality poke is about balance: enough seasoning to complement the fish without overwhelming its natural flavor. If your poke tastes very fishy, it's not fresh - walk away.
Where should I buy poke in Hawaii?
The best poke in Hawaii often comes from unexpected places: supermarket poke counters (Foodland, Safeway, Times Supermarket), local fish markets, and small neighborhood poke shops with no fancy signage. Look for places where locals are lined up, especially late afternoon when people are buying dinner. Avoid resort restaurants and tourist-trap restaurants charging $25+ for a small poke bowl - you're paying triple for the same or worse quality. Ask locals for their favorite poke counter. Buy poke by the pound (prices typically $15-25/lb depending on type), take it to the beach or your accommodation, and eat it with a small bowl of rice. Popular local chains: Ono Seafood and Maguro Brothers on Oʻahu. Fish markets like Tamura's are also excellent. The poke counter at Foodland is reliably good across all islands.
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We research each guide against primary sources: the Hawaii Tourism Authority and Mālama Hawaii, the National Park Service, the State of Hawaii and its Division of State Parks, the National Weather Service, and the U.S. Census. For culture, language, and history we lean on the Office of Hawaiian Affairs, the Bishop Museum, and the scholarship of Mary Kawena Pukui. We send readers to those sources rather than speaking over them. When rules, prices, or conditions change, we update the page.